High school seniors continue to shop for latest trends in photography. The bustle and hustle of getting back to school are upon them. This is the opportunity for the senior to show off his or her hobbies and accomplishments. Fortunately, a lot of studios recognize that high school seniors want something different and are technically savvy. The school prom photographer will cater to the seniors. Moreover, they can have special areas that are devoted to the market.
Build rapport with students
Students will book a photographer that makes them feel comfortable and one that can relate to their life. Moreover, they will feel comfortable referring/introducing you to some of their friends.
Provide a terrific product
You need to spend some additional time editing. This is because the quality of the work will convince the students that you are a professional. Thus, they will want to hire your services. Remember that the pictures will be viewed by a lot of students at high school. This is bound to give you exposure to this particular market. In any case, you need exposure to show off your work.
If you have collected package money at the prom, it is advisable to tag students on their Facebook accounts with top images from the prom. This offers you exposure to reach most of their Facebook friends. The high number of such students are high school students that are thinking about senior portraits. This means that the information getting to their friends through them grants you some credibility. The method offers a lot of credibilities than paid advertisements.
Distribute information about your prom packages
You can do this at the prom event. Start by collecting their email addresses to let you know about the special deals you will have in the future. You can ask them about the year they are in. This can help you time your communications appropriately to know when they will need to buy senior portraits.
Before sending out emails to all students about their portraits being available on your website, you can do some alteration so that you have a senior portrait promotion running. It is true that senior market is a great opportunity for photographers. For you to succeed, you ought to market quite effectively. Marketing through a prom is an effective and economical way to reach such individuals.